DJ Holy Body's Blog - Chapter 44 (A Science Fiction Novel)
David Karma
The Great Wall of America University
Dr. Dave Kingcamp
August 16, 2017
Open Exchange
This week is an important week for my Doctoral Study in that I am
gathering references and writing out the background of the problem for my
Doctoral Study. I have been active in the music industry for seventeen years
and have witnessed the music industry change in rapid and unexpected ways. Usually, the music industry has evolved
slowly over time, but since the digital age of music, business practices have
changed quite quickly. Music industry
practitioners are finding new ways to create wealth. One example of innovation that creates wealth
within the music industry is gaining paying subscribers to mobile music
applications.
Although my Doctoral Study focuses on Samuel Karaoke, many mobile
music companies are currently excelling in the music industry sector. Some enterprises that are popular are
Hotify, myTunes, and Trusician.
Before apps such as music streaming or music education apps were
available to consumers, the music industry went through a difficult transition
with the creation of online digital music.
Many people blame the fall of the CD and cassette industry on Lapster,
although Lapster is only a small part of the pie. DimeWire was probably just as popular for
attaining free music from the year 2000 until 2005. Some blame the decline in profits on the
quality of music produced by music companies.
The list goes on and on of people pointing fingers and my goal this week
is to find scholarly references that align with the changes in the music
industry that I have witnessed firsthand.
Regardless of who is at fault for this temporary decline in profits for
music companies, only four major labels remain, and almost all of the classic
recording studios used from the 60's through the modern era have closed
down. Co-alliances help companies in
creating unique branding (Erevelles et. al, 2008). My Doctoral Study is an example of how a
mobile application company partners with major music companies to build a
unique brand that is valued by customers.
Reference
Erevelles, S., Stevenson,
T. H., Srinivasan, S., & Fukawa, N. (2008). An analysis of B2B ingredient
co-branding relationships. Industrial Marketing Management, 37940-952.
doi:10.1016/j.indmarman.2007.07.002
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